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7 ways to acquire new sales leads

sales leads
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What do you mean by sales leads?

Particularly if we focus on sales leads then they are the lifeblood of the sales teams. And, defining lead, it’s either person or company with whom you’re gonna be in business shortly for your service or product. 

What do you mean by warm lead?

A warm lead is defined as the entity, person or company that shows interest in your product or company’s service.

How do you qualify a sales lead?

This includes:

  • Industry/vertical
  • Marketing technology
  • Geography
  • Currently using a competitor service/product.
  • Job title
  • Website technology
  • Company’s annual sales
  • Number of employees

How to describe the warmth of a sales lead?

Obviously, you have often heard the expression as Hot, Cold and Warm. Although these terms are interpreting different:

Cold: This is categorized as leads that are looking for the information but not even heard and they are not ready to buy.

Warm: These are the leads they have tried your product and service and wish to purchase. They are showing interest and actively comparing services, features. 

Hot: They are immediately ready to buy and have sufficient available budget to close the deal.

Read More : Practical Lead Generation Ideas and Strategies to Implement in 2020

Ways to acquire new sales leads :

1. Lead generation companies

Till now if your CRM doesn’t have the right sales leads or database, it is necessary for you to make a budget to buy some sales leads. 

And, below mentioning some problems that may occur in between the process of buying sales leads:

  • The data you have is too old.
  • Lead you are going to buy is already a customer or either has in your CRM.
  • And, maybe lead is ready with your policy.

Fortunately, there are some many companies with advanced technologies that can overcome these all existing issues:

  • Insideview
  • DiscoverOrg
  • Datafox
  • Hoovers
  • SalesOptimize
  • Rainking
  • Found
  • Unomy

2. SEO

Always keep updating SEO, search engine optimization of your website so that your website will rank on the first page of Google for the keywords that are describing your service and product too. And, this process increases your inbound sales lead by driving more traffic to your website. 

For starters try these SEO tools:

  • SEO book
  • Google search console
  • Serpstat
  • Ahrefs
  • Hit Tail
  • Screaming Frog

3. Landing Pages

It’s defined as the land page that a visitor lands every time for a distinct purpose. There are various uses of landing pages and among them, one of the majors uses it to capture the leads with the help of offers, forms, etc. 

Get Free Demo: Interface 365 CRM

4. Webinars

Webinars can be described as the type of online conference in which presenters use to discuss a topic for their customers that is relevant to the industry. And, this is done in the presentation style or by using slides.

Below mention some good webinar sites:

  • ClickWebinar
  • GoToWebinar
  • Webinato
  • BrightTalk
  • Cisco WebEx

5. Blogs

A blog is written with rich quality content in the form of a post that will be posted on the website. Writing every time new blogs with rich quality content always gives you profit. AnotherAnother website can also post your blogs if they are of high quality and this process helps you to generate sales leads and also provides you backlinks to your website. 

6. Whitepapers

To attract visitors to your website or business, whitepapers are one of the best ways to do so. These include details on a subject that will show interest to near future customers.

7. Existing customers

Customers are the god for businesses. And, if we talk about the existing customers then they are the best source that helps to generate more and more sales and leads. As the existing customers are with you because of the trust.

In summary

If we conclude for the lead generation, it’s not that much an easy task. Although, it’s a mandatory process for businesses to survive. Different companies are using different ways to generate leads. 

Remember, companies will never depend on a single source to generate sales leads and to manage your business but also have backups and multiple sources for your business to generate more and more new sales lead. 




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