The Custom CRM software business keeps on developing at a stunning rate, and every year new statistics are reported based on CRM trends.
CRM is now at the core of each growing business.
In 2019, we saw increased use of CRM software on mobile phones.
This was supported by organizations progressively adopting cloud-based CRM software, allowing their employees to access the software from any place they go on their preferred smart device. And according to Buyer Zone (presently obtained by Business.com), 91% of organizations with more than 11 employees currently use CRM software.
But, which insights would it be advisable for you to give close consideration to?
What’s moving forward in 2020, what will happen?
Don’t worry, we’ve got you covered.
The Rise of Mobile CRM
Since the beginning of custom CRM software, a few organizations have attempted to get workers to receive and utilize the product. However, with increasing use and dependence on mobile technology those companies using mobile CRM solutions are seeing far higher adoption rates.
Offering mobile CRM access doesn’t simply increase the utilization of the software, but also improve the efficiency of the workforce. Statistics from Forester have indicated that 50% of teams improved their productivity by utilizing mobile CRM.
What’s more, it doesn’t stop there. Users of mobile CRM are accomplishing better results!
A Nucleus Research report finds that for organizations utilizing a mobile CRM, 65% are accomplishing their sales quotes. While just 22% of reps utilizing non-mobile CRM have reached similar targets.
Access From Multiple Devices
This information is filtering down to the two businesses and their employees.
The worldwide mobile custom CRM software market will become 11% to $15 billion overall this year as organizations look to associate with their clients through their mobile phones.
Although the use of CRM on a mobile device is still lower than that from a PC or work area, the rising use from mobile devices and tablets means that 81% of users are presently getting to their CRM software from multiple devices.
Increase in Cloud-Based CRM Solutions
It’s this expanding need to get to their product from various devices and areas that has prompted the rise of using cloud-based CRM solutions.
In 2008, just 12% of organizations utilized cloud-based CRM – This figure has now expanded to 87%!
In 2019, spending on custom CRM software will reach around $42 billion and represents 75% of total customer relationship management (CRM) software spend, proceeding with the fast decay of on-premises deployments.
But, what does 2020 and beyond have in store?
CRM Growth Not Slowing Down
At the end of 2018, custom CRM software (CRM) revenues overtook database management software to become the largest of all software markets. Also, with incomes expected to reach over $80 billion by 2025, it’s not surprising that CRM is the fastest-growing market.
Anyway, where do these projections originate from?
Almost 60% of associations hope to build IT spending in 2019. Also, it continues as before in 2020.
This year on year investment is seen as necessary by most organizations in order to keep up to date with the new and emerging technologies and digital transformation.
And, this trend is probably not going to change as organizations put more in CRM to become GDPR compliant.
We can see that CRM software leads this technology investment, with 44% of businesses planning to increase IT budgets in 2020, up from 38% in 2019. This isn’t simply to stay aware of their competitors, but also improving sales.
Where is this additional spend going?
Mostly, on customer-facing products.
2020 is the Year of the Customer (Again)
These statistics and research point towards 2020 being the year of the customers.
We live in a world where 60% of customers begin their product research with more than one search engines before buying any product they will use mobile phones, laptops, and desktops to search for products in which they are interested
So as to connect with potential clients over different devices in multiple channels, you need data and processes. And, with CRM software, you can make a 360-degree review of every individual you connect with.
Custom CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025.
One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way.
Are there any significant CRM software statistics we missed right now?
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