A business can only survive if there will be sales. And, the secret behind the successful business is attracting new customers and generate repeat business and referrals with them. The problem is, it is not easy to find new leads, build a client base that is loyal and provide them a post-sales service. Every business developer team fails to understand increasing the client base isn’t enough. If you want to be in the game, conversions are important. And, conversions are difficult. CRM is the best practice for business development.
Without implementing the right strategy, the business development team will waste a lot of resources to persuade useless opportunities. This is when an effective customer relationship management tool can be an asset to your business development team and to the organization.
The job of a CRM system is to gather all your data in one place. Once this is done you can use this data for analysis and prediction of sales trends. With the help of all this information, the business development team can keep customers engaged with the kind of information they want to see.
Hence it’s resulting in improved overall customer experience and an increase in your team’s conversion rate. This is why if you want to improve leads to customer ratio, you need to understand how its best for the business development team.
1. Enhance lead visibility & Quality –
A business development team’s marketing campaigns can be much more effective if they understand their leads. Interface 365 CRM software can help you in this regard. It provides you all the detailed information of lead and the business development team has access to all the vital information of a lead. Such as which company does the lead belongs to, what are their requirements, which solution they are using etc. This data can help the business development team to alter their sales pitch accordingly
There is nothing demotivating than moving up an unqualified lead that results in zero purchase. Ironically, many business development teams are making the same mistake of pitching unqualified leads. Through, interface 365, the business development team can identify the quality leads on certain parameters like there email, company background, purchase range, etc.
2. Automated workflow –
Interface 365 CRM software can help the business development team in many other ways. It allows to have organized and structured communication without any loopholes and allows the product admins to keep track of their team. Through interface 365, the business development team can track tasks like follow-ups, demo calls, reminders, making notes during sales calls, updated data after each call. The team can also shoot bulk emails and bulk messages to nurture leads effectively. In short interface 365 is an all-rounder software for all your problems.
Interface 365 is also integrated with G-suits, so the business development team doesn’t need to open several tabs to manage their Gmail accounts. It saves time for the team and helps them to check all the necessary information in one place. It provides real-time notification to product admins so work tracking made easy with interface 365.
3. Analyze & Track Customer Behaviour –
What if you have not set your target audience before using a CRM software? Guess what, you will lose your grip on core issues like customer management and building strong relationships.
Interface 365 (CRM software) helps the business development team to track and analyze customer behavior. They can analyze the behavior of the client by tracking there emails, phone calls, meetings, there purchase history. Interface 365 provides streamlined communication so all the team who needs to know any information will be in a loop with current knowledge. Interface 365 also provides instant generation of customer reports such as sales won status, from which sources team is generating more leads, reasons for the loss, etc. With this information, the business development team can optimize the behavior of clients and create a new strategy according to it. By these features, the team can generate more revenue and make customers happy.
4. A CRM Helps with Conversion Rates –
Having an interface 365 CRM solutions can help the business development team to identify the actual number of leads that converted into customers by generating accurate sales reports. Team leaders can use sales reports to compare conversion rates. By analyzing these reports, team leaders can spot the weak points in a team that is affecting overall sales.
As in previous points explained it has all the data in one place and records clients’ history in detail. So by analyzing everything with the help of the reports team can plan there next move according to the behavior of clients. Via this approach client conversion rates will increase and it saves time and money of the company.
5. CRM Helps in Offering Better Customer Service –
“Sixty-five percent of customer would pay more for better customer experience”
Even the best product is only good as the service that comes with it- both before and after the sale. Don’t hit up your prospectus with a lot of promotions that will annoy and frustrate them. Drop the ball after-sales. Then the time that you invested in winning the client, they will be with you for a longer period. Interface 365 provides an entire client history in one place. So, the team can check the data of the clients anytime anywhere. This will beneficial for them to provide better service to your client both before and after-sales. The business development team can provide personalized messages and email with the right resources in hand. Smoother and personalized touch with sales build trust and encourage repeat business.
6. Improve Customer Retention –
A reduction in customer defection will increase the company’s profit. If a business development team focuses on all the above points they can easily retain their customers. Visibility of all the aspects and relationships can help the business development team to address at-risk and provide the right services at the right moment. Interface 365 has all the transparency into customer histories, active campaigns, open tasks. With the help of all the information businesses, development teams can provide more satisfying purchase and service experience that keeps them coming back for more. Invest your time wisely now and strong customer relationships maintained by interface 365 will pay for years to come.
As you can see Interface 365 (CRM solution) is not just a tool to collect the customer data, its a whole business solution that will manage each and every task of the business development team and facilitate the to increase more revenue with less operational cost. CRM solution becomes a core strategy at all the level of organization in the past few years. The changes came because of the business environment and rapidly changing customer behavior.
Gone are the days when the business development team spends hours to collect qualified client data in excel sheets. Interface 365 a CRM solution can enhance your process by making everything easier for business development to differentiate between leads and prospects.
So, if you are looking to improve leads to customer ratio for your business, it is time to get your hands on an all integrated and cloud-based interface 365 CRM software. It will help the business development team to understand the target audience better than ever before.
Click on http://app.iface.io and work toward growth, install the trial of interface 365 and leave your business on auto piolet mode.